Head-to-head · Updated May 2026

ServiceTitan vs. HubSpot

ServiceTitan is best for residential trades, $1m+ revenue, multi-truck (from $300–$800+ for SMB), while HubSpot fits sales pipelines and marketing across any industry (from Free tier available). If you're a solo operator or small crew wanting built-in AI and flat pricing, JobStack ($29/mo) is the lighter third option — included in the table below so you can compare all three at once.

Feature ServiceTitan HubSpot JobStack
Best for Residential trades, $1M+ revenue, multi-truck Sales pipelines and marketing across any industry Solo operators and crews up to 5
Built-in AI auto-responder Add-on Limited, in marketing context Yes, on AI Assistant tier
Voice-to-estimate No No Yes

Pricing and feature claims verified May 2026. Full plan breakdowns: ServiceTitan pricing · HubSpot pricing.

Choose ServiceTitan if…

you're a multi-truck residential operation doing $1M+ in revenue, ready to invest in a sales-trained team using flat-rate pricing books, technician scoring, and serious dispatching software.

JobStack vs. ServiceTitan

Choose HubSpot if…

you're tracking leads in a pipeline before you have jobs, doing email marketing, and don't yet need scheduling, invoicing, or estimates — and the free tier is enough for now.

JobStack vs. HubSpot

Where JobStack fits

ServiceTitan and HubSpot aren't both built for the trades — at least one is a general-purpose CRM you'd configure yourself, and neither is shaped around field work the way a solo operator needs. JobStack takes the opposite bet: the daily essentials — scheduling, estimates, invoicing, and payments — with AI on the time sinks (texting back leads, drafting estimates from a voice note, chasing unpaid invoices), flat per-tier pricing, and setup in minutes.

Frequently asked questions

ServiceTitan vs. HubSpot: which is better?

Neither is universally better — it depends on your business. ServiceTitan is best for residential trades, $1m+ revenue, multi-truck, starting around $300–$800+ for SMB. HubSpot is best for sales pipelines and marketing across any industry, starting around Free tier available. Solo operators and small crews who want built-in AI and flat pricing should also look at JobStack ($29/mo).

Is ServiceTitan or HubSpot cheaper?

ServiceTitan starts around $300–$800+ for SMB and HubSpot around Free tier available. Compare total cost rather than headline price — per-user fees and tier upgrades change the math quickly as you add crew.

What's a cheaper alternative to ServiceTitan and HubSpot for a solo operator?

JobStack starts at $29/mo with flat per-tier pricing (no per-user fees) and built-in AI for lead replies, voice-to-estimate, and automated follow-ups. It's purpose-built for solo operators and crews up to five, where ServiceTitan and HubSpot are aimed at larger teams.

More comparisons

The lighter, AI-native option.

JobStack is the CRM for solo tradespeople and small crews. Launching soon.

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See the full best CRM for contractors guide or all comparisons.